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Goyal, Prachi
- Consumer Perception towards Instant Food Products - A Study of Youngsters in India
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Authors
Affiliations
1 Department of Commerce, Jagannath International Management School, IN
2 Department of Commerce, Chanderprabhu Jain College of Higher Studies and School of Law, IN
1 Department of Commerce, Jagannath International Management School, IN
2 Department of Commerce, Chanderprabhu Jain College of Higher Studies and School of Law, IN
Source
ICTACT Journal on Management Studies, Vol 7, No 4 (2021), Pagination: 1483-1487Abstract
Food is an essential part of any living being. Food is the substance consumed to provide nutritional value and support to all the living organisms. In the present scenario, the consumer habits and buying behaviour has changed dramatically. With an increase in urbanization, moving from joint families to nuclear families, changing nature of jobs and businesses, paucity of time, convenience and change in lifestyle, have led consumer’s preferences shift from fresh and healthy food to the food which is ready to use/instant food. Instant food requires less time and energy to cook. The instant food products are prepared and packed in such a way that there is a very little or no need for preparations before consumption. Therefore, it can be used any time by slight heating. This is also the reason why these instant food items are very popular among the young generation. This paper provides an insight about the perception of youngsters of India towards the instant food products. It also encompasses the factors which influence the buying decision of instant food products among the youngsters in India.Keywords
Consumer Perception, Instant Food, Buying Decision, Demographics.References
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- A Study Of Dimensions Of Social Media Impacting Lifestyle In Covid Pandemic
Abstract Views :138 |
PDF Views:0
Authors
Affiliations
1 Chanderprabhu Jain college of Higher Studies and School of Law, IN
1 Chanderprabhu Jain college of Higher Studies and School of Law, IN
Source
ICTACT Journal on Management Studies, Vol 7, No 3 (2021), Pagination: 1438-1442Abstract
Today we reside in a world where people are weighed under the burden of hectic work. They lack requisite time to enjoy it with their friends and relatives, so social media plays an integral role in their life. Infact, it helps people to interact with each other. Owing to the present scenario (COVID-19), where people are unable to have a direct contact with each other, the role of social media increases manifold. With the advancement in technology, the scope of social media has increased. Now communication with anyone around the world has become a piece of cake. Today the immediate exchange of ideas with large number of people is possible only because of social media. Social media applications also help people to promote their products and helps in selling them. This study is based on primary as well as secondary data. The survey was conducted through questionnaire. Data from 100 respondents has taken. This paper throws a light on the positive and negative impact of social media. This paper also highlights the reason for choosing social media. It also focuses on the level of impact on well - being of the people. It has been concluded by the study majority of respondents are using social media for learning new skills. It has also seen by the study that health issue is a cause of using social media.Keywords
Social Media, Social Media Applications, Technology AdvancementReferences
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